Measuring Response and Planning Your Next Campaign

A campaign does not end at delivery. How you measure what it achieved determines how useful the next one will be.

If you included a QR code generated through Marketize, your campaign dashboard will show scan data - total scans, timing, and where applicable approximate location. If you used a unique discount code or a dedicated phone number, track those responses separately and note them against the campaign record for your own reference.

Compare response rates between different delivery areas if you have run more than one campaign. Areas that underperform on response are worth examining against your leaflet design and offer before rerunning, rather than simply changing the area.

The most consistently effective approach to leaflet distribution is repetition to the same area over time - typically monthly or every two months. Each successive drop builds familiarity. Response rates tend to improve with repeated exposure rather than peaking on the first delivery.