Can I target specific demographic areas?

Yes. When selecting your delivery area during campaign setup, demographic filtering tools allow you to identify postcode sectors by household profile - including indicators such as approximate age ranges, family composition, property type, and tenure. You can draw a polygon or radius on the map to identify candidate sectors visually, then use the sector list on the right-hand panel to select only those that match your target audience. This is particularly useful if your campaign is aimed at a specific type of household rather than a geographic area alone.